PROJECT: TRAILWAYS WEBSITE DESIGN PROJECT

The Trailways website design project required us to design and build the Trailways website from scratch.

We started off by completing the relevant competitor research to get a feel for the market and an understanding of what Trailways prospective clients were after.

From this we compiled a list of potential keywords and discussed them with Trailways to ensure they wanted to promote these services.

Through the research process we identified two new potential markets that Trailways could start targeting.

We then went about building the test site to make sure they were happy with the concept we had envisioned for them. Once they went over the test site, they had a few questions and asked for a couple of amendments to be made.

The amendments were completed, we transferred the website to their domain, and published the site.

Part of the project entailed signing Trailways up to some of the relevant social media sites. We set up their Google+ page, linked it to the website and had the Google+ page listed as a verified business.

The other Google services we linked and integrated included: Google Analytics, Google Webmaster Tools, Google Tag Manager, and Google AdWords. These Google services are integral to having a website that can be found and ranks well on Google.

We set up Google AdWords with a number of campaigns targeting their most profitable services. The goal we set out for ourselves was to get enough business for them in the first month to pay for their website. We are glad to say we achieved this for them.

Trailways have hired us to take care of their website backups, website security and website maintenance program for them as well.