by Shane Lucas | Feb 27, 2015 | Blog, Digital Marketing, Websites
A/B testing, also called split testing, is the practice of comparing two versions of something to see which one performs better. Marketers, developers and website designers use it to gain insights into visitor behaviour and to increase conversion rates. Despite...
by Shane Lucas | Feb 14, 2013 | Blog, Digital Marketing
We just uploaded a new video to YouTube outlining how to set up a new list, create a sign up form, a opt-in confirmation form and confirmation thank you page. MailChimp is a fantastic tool to perform email marketing campaigns. It does take a bit of getting use to, and...
by Shane Lucas | Feb 4, 2013 | Adwords, Blog, Digital Marketing, Websites
Well if the old saying is a picture can tell a thousand words, a video must be able to tell a million.Well maybe not that many, but I am sure you get the idea.We were going to put an article together on Landing Page Optimisation and user experience, but to be honest...
by Shane Lucas | Jan 30, 2013 | Blog, Digital Marketing, Marketing, Social media
Well we must say, with the details recently coming out on Facebook’s new feature “Facebook Graph Search” it could seriously shake things up in the SEO world.If you are a local business that operates a brick and mortar operation and you don’t...
by Shane Lucas | Dec 4, 2012 | Adwords, Blog, Digital Marketing, Websites
Google Tag Manager allows marketers and businesses can install code with less hassle on their websites. No more bothering the IT department or your webmaster and waiting for them to install new code on the website.Just get them to install Google Tag Manager and your...
by Shane Lucas | Dec 1, 2012 | Adwords, Blog, Digital Marketing
Here is a great short 6 minute video that goes over the 5 pillars of Adwords success.1) Structure your Adwords account.2) Choose the right keywords and keep testing them.3) Write attention-grabbing ads and continually test your ads. Always have at least 2 ads running...
