by Shane Lucas | Apr 20, 2015 | Blog, Websites
Starting on the 24th April Google’s new mobile friendly algorithm will be rolled out. Google are updating their search algorithm to include mobile friendly websites on all mobile searches. This isn’t the first time that have done this. There has been other...
by Shane Lucas | Feb 27, 2015 | Blog, Digital Marketing, Websites
A/B testing, also called split testing, is the practice of comparing two versions of something to see which one performs better. Marketers, developers and website designers use it to gain insights into visitor behaviour and to increase conversion rates. Despite...
by Shane Lucas | Feb 4, 2013 | Adwords, Blog, Digital Marketing, Websites
Well if the old saying is a picture can tell a thousand words, a video must be able to tell a million.Well maybe not that many, but I am sure you get the idea.We were going to put an article together on Landing Page Optimisation and user experience, but to be honest...
by Shane Lucas | Dec 4, 2012 | Adwords, Blog, Digital Marketing, Websites
Google Tag Manager allows marketers and businesses can install code with less hassle on their websites. No more bothering the IT department or your webmaster and waiting for them to install new code on the website.Just get them to install Google Tag Manager and your...